Pia Zaragoza is a User Experience Researcher, Strategist, and Educator with 7+ years in conducting qualitative and quantitative studies.
Design Thinking Workshop Facilitation
Tackling complex problems through a data-driven and data-informed means.
Expertise
Domains: AI/ML Applied Research, User Experience, Customer Experience, Systems Design, Inclusive Design, and Accessibility.
Sectors: Enterprise, Consumer, Fintech, Edtech, and Cybersecurity.
Methodologies: A/B testing, Agile, Analytics, Card Sorting, Competitive Evaluation, Concept Testing, Contextual Inquiry, Personas, Design Strategy, Design Thinking, Diary Studies, Empathy Maps, Personas, Prototyping, Interviews, Jobs To Be Done, Lean UX, Rapid Iterative Testing Evaluation (RITE), Surveys, Unified Modeling Language (UML), Usability Studies, and Wireframing.